FREE
Chrome Extension
AI review-response assistant that works on Google, TripAdvisor, OpenTable and TheFork. Learns your venue voice from every manual reply. 5 free AI responses to try.
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Chrome Extension and three free GPTs available now. Full platform opens in June.
Google just launched Ask Maps — AI-powered recommendations inside Google Maps. Is your venue ready?
AI Visibility for IndependentRestaurants and Bars
booteek measures how AI assistants recommend independent restaurants and bars — placeId-exact probes, identical questions on every comparison, across a live network of 6,256 venues in 34 cities in the UK, Portugal and Spain.
Cancel anytime. See booteek.ai/pricing for current price.
Each AI Answer Has Room for a Handful of Venues
booteek measured how AI assistants choose the restaurants and bars they recommend — 144 Maps-grounded probes across six cities, July 2026. The answers are short, the criteria are specific, and most of them live in your Google Business Profile.
0
of the 1,126 web sources AI assistants cited were Google Maps
ChatGPT and Perplexity build answers from the open web — TripAdvisor, guides, blogs. Google's AI is different: it reads your Business Profile directly. Two separate contests, and your profile is the entry form for one of them.
Of 1,126 sources cited by web-searching AI assistants in booteek’s probe runs, none touched google.com/maps — booteek probe corpus, 9 July 2026.
4–14
venues in an AI answer — you’re either named or you’re not in the conversation
When an AI assistant answers “where should we eat or drink tonight”, it names a handful of venues, not a directory. Different questions draw different venues — a specific category and complete attributes enter you in more of those races.
Maps-grounded AI answers in our probes carried between 4 and 14 venue slots each, and the venues named for different questions barely overlap — booteek, 144 Maps-grounded probes across six cities, July 2026.
Ericeira > Cascais
two similar towns, very different AI visibility — the difference is the profile
Asked identical questions on the same days, Ericeira's independent restaurants and bars show up noticeably more in Google's AI answers than Cascais's. The difference comes down to each venue's profile. The gap, corrected for town size, is about 12.7 percentage points.
Ericeira’s independents are ~12.7 percentage points more visible to Google’s AI than Cascais’s, corrected for town size — 72 matched probes per town, identical questions; 45 tracked venues in Ericeira, 53 in Cascais. booteek, July 2026.
How AI assistants allocate recommendations
| Signal | Figure | Source |
|---|---|---|
| Sources cited by web-searching AI assistants that touched Google Maps | 0 of 1,126 | booteek probe corpus, July 2026 |
| Venue slots in a single Maps-grounded AI answer | 4–14 | booteek, 144 Maps-grounded probes, six cities, July 2026 |
| Ericeira vs Cascais visibility gap, size-corrected (72 probes per town; 45 vs 53 tracked venues) | ~12.7pp | booteek, matched-pair probes, July 2026 |
Google just launched Ask Maps — AI inside Google Maps that recommends where to eat, drink, and explore. It’s already live in the US and India.
Millions of tourists heading to the UK this summer will ask Maps, not type. Ask Maps answers from what your profile actually says — so a gap is a question you cannot be the answer to.
Someone else becomes the answer.
The booking goes to a competitor whose profile is complete. Not a better place. Just one that Google’s AI can actually find.
booteek Intelligence • July 2026
placeId-exact AI probe programme — identical questions on every comparison•Measured across web-searching assistants (ChatGPT, Perplexity) and Google's Maps-grounded AI
Coming soon
How AI assistants decide which venues to recommend
Google's AI reads your Google Business Profile directly: category, description, hours, attributes, photos, and review replies. Where those fields are empty, it answers with a venue whose fields are not. ChatGPT and Perplexity never see that profile — they read the open web, so what is written about you elsewhere is what they find.
booteek AI is the AI Visibility platform for independent restaurants and bars in the UK, Portugal and Spain. Full platform opening soon; Chrome Extension and three free ChatGPT GPTs available now. Source: booteek.ai, 2026.
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The full booteek AI platform opens soon. These tools are free, live now — no signup, no card, no waiting.
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Your venue’s digital health check in a ChatGPT conversation. Real Google Business Profile data, review patterns, competitor benchmarks and AI visibility — in one chat.
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booteek Team Coach
Zone-aware wellbeing programmes for kitchen, bar, floor and management staff. The first AI coach that understands the difference between head-chef stress and floor-manager stress.
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DOW GPT (Discovery)
—+ independent restaurants and bars across — cities in the UK, Portugal and Spain. Real review quotes, Hot Score rankings, no chains, no sponsored listings. Free to use.
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Get your Competitor Check today
A one-off report on your Google Business Profile, your reviews, your AI visibility and how you stack up against your top 5 local rivals. 60 seconds. PDF emailed.
Competitor Check
Report in 60 seconds
- Google Business Profile completeness score
- AI visibility check across ChatGPT, Perplexity and Google AI
- Your top 5 local rivals, by proximity and rating
- Concrete fixes ranked by effort and impact
AI Visibility — Example
When AI recommends a place to eat, who gets named?
Customers ask ChatGPT, Gemini and Google's AI for somewhere to eat or drink. A handful of venues get named — here's an example of how one area stacks up in our data.
Loading example…
Illustrative example from our own data — not a live reading. Your venue's live AI visibility is shown in your web-demo.
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HOW IT WORKS
booteek Completes Your Google Business Profile in 6–7 Weeks
That’s the single biggest thing that determines whether AI recommends you. Three fields per week. We do the thinking.
1
Connect your profile
Secure login to your Google Business Profile. Two minutes, no technical knowledge required.
2
3 fields per week
We ask you plain questions about your venue and fill in the rest. Do it between services or on a Monday morning.
3
Review response assistant
Free Chrome Extension helps you reply to Google and TripAdvisor reviews faster. It learns your voice.
4
Local intelligence
What people are saying about you, what your competitors are up to, and what's working for other places nearby.
How to improve your venue's AI visibility
Every step below is something you can do yourself, today, without booteek. They are ordered by how much each one moves an AI assistant's decision.
- Set a specific primary category. “Restaurant” and “Bar” are the two categories AI assistants can do least with. “Neapolitan pizza restaurant” or “Natural wine bar” tells them what to recommend you for.
- Write the 750-character business description. Name the dishes, the drinks, and the neighbourhood. This is the text an assistant quotes back when someone asks what your venue is.
- Fill in opening hours, including bank holidays and seasonal changes. An assistant will not recommend a venue it cannot confirm is open.
- Add owner photos of the room, the food, and the drinks. Photos uploaded by the business carry more weight than customer photos.
- Reply to every review, good and bad. Reply rate is a ranking signal, and your replies are text the assistant can read.
- Set your attributes: outdoor seating, step-free access, dog friendly, vegan options. These are the filters people ask assistants for by name.
- Link your menu and your booking page. An assistant that cannot find your menu will describe someone else's.
Switching off
Still checking reviews at 11pm?
One bad review and you can't switch off. We know the feeling.
booteek reads your reviews before you do. We work out what's a genuine concern and what's just a difficult customer, then give you the summary. No star ratings staring at you first.
Clear head. Better sleep.
Not Sure Where You Stand?
Find out in 60 seconds. No commitment, no subscription.
Competitor Check
See why the venue down the road ranks above you on Google. Your profile, your reviews, your competitors — one report, 60 seconds.
£29one-off
Learn more booteek Pro. Everything Included.
Other platforms charge £200–600 a month and target chains. booteek is for independent restaurant and bar owners. See pricing for the current intake.
booteek Pro
—/month
- AI Website Included — featured on our discovery network
- Complete Google Business Profile in 6–7 weeks
- AI review response assistant (Chrome Extension)
- B.E.S.T. Score dashboard
- Team composition tracking
- Cancel anytime — no lock-in
Coming Soon
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Concierge
You run your venue. We run your Google profile, review responses, photos, posts — everything. Save 5+ hours a week with zero effort.
£2499/yr
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Common Questions
Why is my competitor above me on Google Maps?
Google ranks venues on three things: how complete your profile is, how often you get reviews, and how relevant your listing is to what someone searched. Relevance is where most independents lose. Say you run a natural wine bar and your primary category is set to “Bar”. Someone searches “natural wine near me”, and the place down the road matches: category “Wine bar”, description naming its producers, hours updated, every review answered. You don't. Completeness compounds: their photos, replies, and current hours all confirm to Google that the listing is maintained. The Competitor Check shows you, field by field, which of these you're missing and which competitor is winning on each.
I'm on Google already. Why am I not getting more bookings from it?
Being on Google Maps and showing up when someone searches are different things. A typical half-finished listing has the generic category (“Restaurant” rather than “Sri Lankan restaurant”), no business description, opening hours that were right last summer, four photos uploaded by customers and none by you, and no replies to reviews. Google reads that as a listing nobody maintains and ranks it below the competition. None of those five gaps is hard to close. Together they are usually the whole difference. booteek works through them with you over 6–7 weeks, three fields a week.
Can AI assistants like ChatGPT actually recommend my restaurant or bar?
They already do — for your competitors. There are two AI surfaces and they read different things. Google's AI — Ask Maps, AI Overviews — reads your Business Profile directly. Ask it “where can I get a good Sunday roast in Manchester with step-free access” and it answers from three fields: the category, the description, and the accessibility attributes. A venue that serves a Sunday roast but never wrote it down, and never ticked “step-free entrance”, cannot be the answer to that question: not because it isn't good, but because there is nothing there to read. In booteek's July 2026 probes, Google's Maps-grounded AI was served the category, attributes and profile summary for every venue it recommended — the profile is literally the text that AI reads. ChatGPT and Perplexity work the other way round: they search the open web, and of 1,126 sources they cited, none touched google.com/maps — so what is written about you elsewhere is what they find.
What's the difference between the Competitor Check and booteek Pro?
The Competitor Check is a one-off report: your Google profile, your reviews, your AI visibility, and how you compare to your top 5 local competitors. It tells you, for instance, that your category is generic, your description is empty, and that three of your five competitors reply to every review while you reply to none. booteek Pro then fixes what the report found — we complete the profile with you over 6–7 weeks, help you answer reviews, and track the score week by week. The report shows the problem. Pro is the fix. See booteek.ai/pricing for what each costs.
Google's AI reads your Business Profile directly. Web assistants never see it.
Your Competitors Are Already Visible to AI.
Are you?
Someone near you is asking an AI assistant where to eat right now. Whether they hear your name depends on one thing: how complete your Google Business Profile is.
Join independent UK restaurants and bars closing the AI visibility gap